Motivated by the work of Homeboy Industries and its role in providing second chances, I set out to create a poster that would both visually honor their mission and serve as a compelling advocacy piece. The slogan “The Power to Change” emerged as a central message, representing both the internal transformation of individuals and the external support that makes change possible. The design process was rooted in both research and empathy. I explored the organization’s history, its values, and the stories of the people it supports to ensure the visual tone felt honest and uplifting rather than performative or overly polished. I aimed for a design that was bold, clear, and emotionally resonant—something that could be used in awareness campaigns, fundraising efforts, or internal morale-building.